SOULKA

Concept, Branding & Digital Product Design

Introduction

Soulka is an experience led organic food
ecosystem that brings together a homely
cooking experience and a direct procurement
organic mart under a single roof.

About Soulka

Recent studies indicate a growing awareness among Indian consumers regarding food quality, safety, and traceability.

IMARC Group

India's population of young professionals and migrants live in shared accommodations, PGs, and small rental units with limited cooking infrastructure.

Sattva

Urban housing reports lack of functional kitchens due to space constraints significantly influence food consumption behaviour in urban households.

Sattva

Farmer dissatisfaction with traditional mandi systems due to price instability, low transparency, delayed payments, and middlemen dependence.

e-Nam Punjab Study

Origin

Soul (heart)
+
Chauka/Souka (kitchen)
= Soulka

Font

Nunito

Colour Palette

The colour palette is inspired by nature and home kitchens, combining deep greens, warm yellows, and earthy tones to reflect freshness, trust, and comfort.

Soulka Green
#1B5E20
Warm Brown
#954A17
Vibrant Yellow
#FFD600
Baby Powder
#FFFFFD

Mockups

Brand identity brought to life across physical and digital touchpoints — from packaging and merchandise to the app icon and in-store essentials.

Soulka branded water bottle mockup
Soulka tote bag mockup
Soulka patterned tote bag mockup
Soulka brand stickers mockup
Soulka app icon on phone screen
Soulka branded spoons and cutlery
Soulka branded apron mockup

User Interface

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.