SOULKA
Introduction
About Soulka
Recent studies indicate a growing awareness among Indian consumers regarding food quality, safety, and traceability.
India's population of young professionals and migrants live in shared accommodations, PGs, and small rental units with limited cooking infrastructure.
Urban housing reports lack of functional kitchens due to space constraints significantly influence food consumption behaviour in urban households.
Farmer dissatisfaction with traditional mandi systems due to price instability, low transparency, delayed payments, and middlemen dependence.
Origin
Font
Colour Palette
The colour palette is inspired by nature and home kitchens, combining deep greens, warm yellows, and earthy tones to reflect freshness, trust, and comfort.
Logo
Mockups
Brand identity brought to life across physical and digital touchpoints — from packaging and merchandise to the app icon and in-store essentials.
User Interface
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